I’m an independent designer with 10+ years of experience connecting the dots between brand, design, and strategy.
Most recently, I’ve been working with startups at the forefront of ed-tech, e-commerce and nocode, where I led global and remote teams through brand refreshes. Previously, I developed visual identities and worked on award-winning projectsfor a variety of contexts in the space where culture and commerce meet, from a book for a renowned theatre to a catalogue for an airline. My experience spans education, eCommerce, exhibition, andeditorial design, in environments ranging from startups to agencies.
I build visual solutions that push brands forward while engaging people in ways that spark both attention and curiosity. My expertise is in creatingscalable brand systems, where I connect strategy to brand to conceptualize and build visual layersthat are easy to use for a range of applications by product, marketing, and content teams.
Outside of work, you can find me swimming twice a week, playing board games, or reading and collecting independent magazines.