👋 Hi, I'm André!

I’m an independent designer with 10+ years of experience connecting the dots between brand, design, and strategy.
Most recently, I’ve been working with startups at the forefront of ed-tech, e-commerce and nocode, where I led global and remote teams through brand refreshes. Previously, I developed visual identities and worked on award-winning projectsfor a variety of contexts in the space where culture and commerce meet, from a book for a renowned theatre to a catalogue for an airline. My experience spans education, eCommerce, exhibition, andeditorial design, in environments ranging from startups to agencies.
I build visual solutions that push brands forward while engaging people in ways that spark both attention and curiosity. My expertise is in creatingscalable brand systems, where I connect strategy to brand to conceptualize and build visual layersthat are easy to use for a range of applications by product, marketing, and content teams.

Outside of work, you can find me swimming twice a week, playing board games, or reading and collecting independent magazines.

Love letters

For the complete versions and even more testimonials, check: linkedin.com/in/andrefrcandido/
During the time I was fortunate enough to work with André, I was impressed with his ability to to both lead strategic design direction and recruiting and training of freelance designers, as well as being hands on with digital asset development. Specifically, André successfully led design for a visual branding refresh to align with a market pivot with quick turnaround. The result was a look and feel that spoke to our target audience and enhanced the visual storytelling of our product. […]
Molly Lane
Vice President Marketing at Swell
André is a thoughtful, talented, and execution oriented art director. I had the pleasure of working with him at Swell, where we collaborated on a new brand direction and developed design processes to streamline creative production. André was a delight to work with. He was able to synthesize input and direction from many stakeholders, while staying true to his vision and ideas. He led conversations with company leaders with clarity and conviction and consistently delivered beautiful final products. […]
Hélène Vincent
Director of Brand Marketing at Swell
I worked with André at SuperHi, where he was the creative team’s lead and my manager. His empathy-driven leadership style is still an inspiration to me in my own journey as a manager and a designer. He showed me how you can build a successful, high-performance, collaborative team that cares not only about the creative output but also deeply cares about each other. André is a creative force […] and is incredibly generous with his time and attention: he constantly raises the abilities of those around him.
Panna Nyeste
Designer at SuperHi
Working with André was a joy – alongside his talent for creating best-in-class branding and art direction, he was a fantastic team member. […] Throughout his time at SuperHi, the strength of his work meant that the leadership team trusted him with taking on larger projects with more responsibility and eventually to the point of leading the most significant brand projects that SuperHi had ever done. […] An art director that can produce exceptional work while also focusing on customer and business needs is a rarity. […]
Rik Lomas
CEO and Founder of SuperHi

What sets me apart

I.

Scalable Brand Systems

I specialize in connecting strategy to brand, creating adaptable visual systems that serve product, marketing, and content teams with ease.

II.

Strategic Design

With a sharp eye for detail and a focus on big-picture goals, I transform business values into compelling, purpose-driven design.

III.

Brand Adaptability

I quickly immerse myself in your brand’s identity to craft visuals that feel authentic, cohesive, and on point—every time.

IV.

Meaningful Impact

I value environments where I can influence outcomes, connect with teams on a personal level, and see my work drive lasting, positive change.