Ongoing design support for Gatheround

Year
2024
client
Gatheround
Role
Brand Designer
Services
  • Graphic Design
  • Brand Design Extension
  • Illustration
  • Presentation Design
  • Social Media Design
  • Swag Design
  • Landing Page Design
Gatheround enables remote teams to elevate their culture through interactive, effective and inclusive video meetings. Founded by community-builders, they help remote teams feel the same sense of connection and fun that is usually experienced in-person.
They had a one-person design team handling everything from product to marketing. I was brought in to scale their brand across its multiple touchpoints, ensuring brand consistency while reinforcing their brand traits: Inspiring, Welcoming, Whimsical, and Thoughtful.
Working closely with the internal team I’ve been expanding their brand system across social channels, advertising, presentations, community events, and even physical products.

Pilot Presentations

Empowering Gatheround’s presentation game was a team effort. Infused with Gatheround’s vibrant, fun and whimsical personality, the presentation I designed effectively communicates Gatheround’s value proposition and helps them shine in front of future clients. Initially tailored for Uber, it is now a versatile and efficient template saving the team precious time and effort.

In an effort to make a strong initial impression and show the product’s potential to the fullest, I designed key slides that combine compelling storytelling with product features to give a taste of the Gatheround experience. The resulting slides are clever, fun and immersive.Below, the quiz activity powers the slide about the advantages of using Gatheround with your team.

1
The outline for the slide.
2
Inside Gatheround, quizzes are one of the possible activities for groups.
3
The resulting slide combining the initial bullet points with the quiz functionality.
Aalto mobile app UI with two home listings and a title at the top saying 12 new matchesAalto mobile app screen showing Seller Q&A with collapsable questions and answersMobile screen showing a kitchen with a virtual tour badge
Before
After
time-bound
In Gatheround, you set an agenda before the beginning of every meeting.
Before
The existing slide had legibility problems and was not super clear on highlighting that the pilot program only run for three months, even though the engagement between the two companies lasted for five months.
After
  1. The new slide clearly highlights that the Pilot only runs for three months.
  2. The design clearly references their product UI, which not only gives a taste of Gatheround to potential costumers, but it also makes the design of the slide unique and ownable.
  3. Finally, a pop of color and a review of all type sizes to ensure legibility gives the final result  a balanced and polished look.

Community Events

The Gatheround team regularly hosts events that bring culture champions together. I support with image assets for newsletters and social media, creating custom mascots for each event.

André is a dream to work with. I asked him for several sets of graphics for events per month, and he was always communicative, consistent, and always either beats or meets deadlines. He also produced designs for a very unique set of playing cards —
he really brought that project from concept to life!

Marcie Walker
Head of Community Engagement at Gatheround

Speed Friending

Speed Friending by Gatheround is a getting-to-know-you card game. Whether used during hybrid work days, team offsites, or casual gatherings, this deck is a catalyst for strengthening psychological safety, enhancing problem-solving skills, and boosting morale. I was responsible for the design of the cards and the box, including providing custom illustrations to some of the prompts.
Loved by companies around the world

Solution Pages

This project focused on creating three solution pages to enhance user engagement and retention. We identified an opportunity to improve activation by helping prospects understand how Gatheround can addresses their challenges. By delivering targeted messaging tailored to specific use cases, we successfully increased site conversions and improved activation rates.

André has always delivered on what he commits to, leveling up the final product, often giving us something even better than we thought we needed. At Gatheround, we value talent and kindness — and André is off the charts in both.

Lisa Conn
CEO of Gatheround
Credits
I work with Gatheround in a freelance capacity. I’m responsible for all brand and marketing collateral.
FREQUENT COLLABORATORS ON THE GATHEROUND TEAM
  • Lisa Conn
    Co-Founder and CEO
  • Brenna Marketello
    Lead Product Designer
  • Marcie Walker
    Head of Community Engagement
  • Alisha Kumar
    Product Marketing Manager
  • Becca Endicott
    Managing Editor
For complete versions of the case studies, please request my capabilities deck.
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